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Products is The great or services that the company is offering. Quality merchandise needs to be in a position to fulfill buyer wants, whilst also with the ability to satisfy shopper need. Creation principle: makes a speciality of manufacturing just as much as you can of a offered service or produ

Market segmentation consists of taking the entire heterogeneous market for a product and dividing it into a number of sub-markets or segments, Each and every of which tends to be homogeneous in all substantial facets.[12] The process is performed for two most important functions: greater allocation

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